What is OSO (organic search optimization)?

0
803

OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO.

OSO is a relatively new acronym that adds a layer to SEO as we know it. Although I’ve seen different explanations of the acronym (optimized search optimization, organic search optimization), they all boil down to the same concept: multi-channel search optimization.

SEO vs. OSO: what’s the difference?

Where SEO is traditionally focused on getting your web pages high in the search results, the focus is shifting towards being present on different platforms, not just in the SERPs. Now, we have a good acronym for this new mindset: OSO. Naturally, you can continue working on getting your site traffic up, but you also need to think about the performance of your content in other places. Your website is no longer the only focus point; it’s one of (hopefully many) places where you can be found and contacted. Sure, you want to beat your competition and claim that first search result, but you also need to focus on overall branding online.

It comes down to seeing your website as part of the equation rather than the result. OSO wants you to be more. It wants you to become the best information source on all the channels where your audience can be found. It’s all-encompassing and ties all your marketing efforts together instead of being one part of it.

Спонсоры
Поиск
Категории
Больше
Другое
পুরুষ কি কাঁদে?
একজন প্রজ্ঞাময় বৃদ্ধকে জিজ্ঞেস করা হয়েছিল, পুরুষ কি কাঁদে? তিনি জবাব দিয়েছিলেন, হ্যাঁ,...
От ছোট গল্প 2024-07-03 10:06:43 0 4Кб
Film
ক্যাটরিনা কোনো কাজের নয় : দীপিকা
বলিউডের জনপ্রিয় অভিনেত্রী ক্যাটরিনা কাইফের সঙ্গে আরেক জনপ্রিয় অভিনেত্রী দীপিকা পাড়ুকোনের...
От RTV News 2022-10-30 05:02:10 0 3Кб
Shopping
Goyard Handbags whipped her dress into a frenzy
Until, that is, the room quickly erupted into applause. Established in College of Art and Design...
От Amiyah Weaver 2024-09-06 10:46:03 0 3Кб
Другое
রেলওয়ে আবাসিক হোটেল কমলাপুর।
কমলাপুরে যাত্রীদের ভোগান্তির কথা চিন্তা করে স্টেশনের মূল ভবনেই আবাসিক হোটেলের মতো...
От কালবেলা নিউজ 2024-05-26 03:57:49 0 3Кб
Networking
played with suiting GGDB Outlet in a jovial way that brings
Johnson effortlessly combined two of her and everyone else favorite things: skinny jeans and...
От Arlette Love 2024-07-15 04:17:46 0 12Кб