What is OSO (organic search optimization)?

0
2KB

OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO.

OSO is a relatively new acronym that adds a layer to SEO as we know it. Although I’ve seen different explanations of the acronym (optimized search optimization, organic search optimization), they all boil down to the same concept: multi-channel search optimization.

SEO vs. OSO: what’s the difference?

Where SEO is traditionally focused on getting your web pages high in the search results, the focus is shifting towards being present on different platforms, not just in the SERPs. Now, we have a good acronym for this new mindset: OSO. Naturally, you can continue working on getting your site traffic up, but you also need to think about the performance of your content in other places. Your website is no longer the only focus point; it’s one of (hopefully many) places where you can be found and contacted. Sure, you want to beat your competition and claim that first search result, but you also need to focus on overall branding online.

It comes down to seeing your website as part of the equation rather than the result. OSO wants you to be more. It wants you to become the best information source on all the channels where your audience can be found. It’s all-encompassing and ties all your marketing efforts together instead of being one part of it.

Rechercher
Catégories
Lire la suite
Autre
How to Use Technology to Simplify Shipping Large Parcels
Shipping large parcels can often feel like a daunting task. With the sheer size, weight, and...
Par Golu Pandey 2024-11-19 10:18:58 0 2KB
Non classé
ফেসবুকের লাখ লাখ ফলোয়ার হঠাৎ হাজারের ঘরে!
বুধবার সকাল থেকে সামাজিক যোগাযোগমাধ্যম ফেসবুকে সবচেয়ে বেশি আলোচনা হচ্ছে ফলোয়ারের সংখ্যা নিয়ে।...
Par Demo User 2022-10-28 13:53:24 0 4KB
Health
হাসিমুখে ছবি তোলা কবে থেকে শুরু?
রেডি ওয়ান, টু, থ্রি, চিইইইজ… ছবি তোলার সময় কেউ না কেউ ‘চিজ’ বলে হাসিমুখে...
Par Asaduzzaman Asad 2022-09-24 01:54:00 0 3KB
Shopping
Get Only Murders in the Building Jackets: Unleash Your Inner Sleuth with Iconic Style
If you're a fan of the hit series Only Murders in the Building, you’ve likely noticed the...
Par Alex Smith 2024-11-08 10:28:08 0 6KB
Fitness
250+ Sexy Call Girls In Ajmer Escort Service In Just ₹2500 || Vanshika Jain
250+ Sexy Call Girls In Ajmer Escort Service In Just ₹2500 || Vanshika Jain Ajmer is one of the...
Par Daya Jain 2024-11-11 04:08:27 0 647