What is OSO (organic search optimization)?

0
810

OSO. It stands for organic search optimization, and with the Search Generative Experience rolling out, this acronym is one you should pay attention to. It’s not here to replace our good old SEO.

OSO is a relatively new acronym that adds a layer to SEO as we know it. Although I’ve seen different explanations of the acronym (optimized search optimization, organic search optimization), they all boil down to the same concept: multi-channel search optimization.

SEO vs. OSO: what’s the difference?

Where SEO is traditionally focused on getting your web pages high in the search results, the focus is shifting towards being present on different platforms, not just in the SERPs. Now, we have a good acronym for this new mindset: OSO. Naturally, you can continue working on getting your site traffic up, but you also need to think about the performance of your content in other places. Your website is no longer the only focus point; it’s one of (hopefully many) places where you can be found and contacted. Sure, you want to beat your competition and claim that first search result, but you also need to focus on overall branding online.

It comes down to seeing your website as part of the equation rather than the result. OSO wants you to be more. It wants you to become the best information source on all the channels where your audience can be found. It’s all-encompassing and ties all your marketing efforts together instead of being one part of it.

Rechercher
Catégories
Lire la suite
Food
চিংড়ি মাছের সুস্বাদু দোপেঁয়াজার রেসিপি
চিংড়ি দিয়ে যেকোনো পদ তৈরি করা যায় খুব সহজে। সেইসঙ্গে সেসব পদ খেতেও ভীষণ সুস্বাদু। খুব অল্প সময়ে...
Par Nusrat's Kitchen 2022-11-14 04:52:13 0 3KB
Religion
সোশ্যালমিডিয়া প্লাটফর্ম-এ ছেলে-মেয়েদের ঈমান প্রতিনিয়ত নষ্ট হচ্ছে!
সোশ্যালমিডিয়া প্লাটফর্ম এমন ভয়াবহ একটি নির্জন স্থান, যেখানে হাজার হাজার ছেলে-মেয়েদের...
Domicile
আগামী বছর মূল্যস্ফীতি দাঁড়াবে ৯.১ শতাংশ - আইএমএফের প্রতিবেদন
আগামী বছর দেশের মোট দেশজ উৎপাদনের (জিডিপি) প্রবৃদ্ধি কমতে পারে বলে পূর্বাভাস দিয়েছে...
Par Tariqul Islam 2022-10-19 05:58:29 0 4KB
Food
The Importance of Custom Fast Food Packaging Boxes in the Food Industry
Custom made fast food packaging boxes play a vital role in the food industry, serving as both...
Par Books Sss 2024-09-30 06:24:25 0 2KB
Shopping
I would buy it in Dior Sale more colors
6 Transgender Models Talk Activism, Identity, and Style It has been scientifically proven that...
Par Arlette Love 2024-07-17 11:10:27 0 10KB