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2025-09-25 12:44:52 -

Double Seven Cola: A Case Study in Government-Backed Branding
Double Seven Cola remains a fascinating example of state-backed branding during India’s Cola Revolution. Introduced after Coca-Cola’s exit in 1977, the cola highlighted how government intervention, marketing strategy, and national pride can combine to create a unique consumer product. Government Initiative and Market GapThe exit of Coca-Cola created a market gap that the Indian...

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2025-09-15 11:00:21 -

Double Seven: A New Chapter in India’s Cola Story
The late 1970s marked a historic period in India’s beverage industry, known as India’s Cola Revolution. Coca-Cola’s exit from India created an opportunity for domestic brands to take center stage, and Double Seven emerged as a homegrown symbol of innovation and self-reliance. The story of India’s Cola Revolution showcased how policy changes could foster local enterprise...

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2025-09-17 13:15:11 -

Double Seven: The Cola That Challenged Coca-Cola in India
In the late 1970s, the Indian beverage market witnessed a dramatic shift that became part of India’s Cola Revolution. Coca-Cola’s exit from India created a rare opportunity for domestic brands, and Double Seven emerged as a government-backed cola aiming to fill the void. This homegrown cola represented more than just a product—it symbolized national pride and the desire to...

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2025-09-23 09:36:03 -

The Cola That Never Was: Double Seven's Impact on India's Beverage Market
In 1977, India saw a unique attempt to create a homegrown cola with the launch of Double Seven, a government-backed brand. This initiative was a significant part of India’s Cola Revolution, aimed at reducing reliance on multinational corporations and promoting indigenous alternatives. Coca-Cola’s exit created a market gap, providing an opportunity for the government to introduce a...

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