Double Seven Cola: A Case Study in Government-Backed Branding

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2025-09-25 12:44:52 -

Double Seven Cola: A Case Study in Government-Backed Branding

Double Seven Cola remains a fascinating example of state-backed branding during India’s Cola Revolution. Introduced after Coca-Cola’s exit in 1977, the cola highlighted how government intervention, marketing strategy, and national pride can combine to create a unique consumer product. Government Initiative and Market GapThe exit of Coca-Cola created a market gap that the Indian...

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