Double Seven: The Cola That Challenged Coca-Cola in India

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2025-09-17 13:15:11 -

Double Seven: The Cola That Challenged Coca-Cola in India

In the late 1970s, the Indian beverage market witnessed a dramatic shift that became part of India’s Cola Revolution. Coca-Cola’s exit from India created a rare opportunity for domestic brands, and Double Seven emerged as a government-backed cola aiming to fill the void. This homegrown cola represented more than just a product—it symbolized national pride and the desire to...

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