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Geo-Targeting Frameworks That Improve ROAS in Gambling AdvertisingHere's something most advertisers miss: a sportsbook campaign running across three states can see ROAS differences of up to 400% between locations, even when the creative and offer remain identical. The variable isn't your ad quality or budget allocation. It's geography working against you because your targeting framework treats Denver the same as Detroit. The reality of Gambling...0 Commentarios 0 Acciones 383 Views 0 Vista previa
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The Role of Retargeting Campaigns in Gambling PromotionsWhy Retargeting Matters More Than Ever In the fast-changing digital world, gambling promotions face an unusual challenge. People might see a gambling ad, click it, browse around, and then simply leave without taking action. For most advertisers, this looks like a lost opportunity. But smart marketers know that this is just the beginning. That’s where retargeting campaigns step in —...0 Commentarios 0 Acciones 2K Views 0 Vista previa