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Mukesh Sharma added blog Games
2025-08-26 07:33:52 -

Gambling Advertising Rules Across Countries
Gambling advertising has grown into a global discussion topic. As digital platforms expand and betting companies look for new audiences, regulations are shaping the way operators can promote their services. While some countries embrace gambling as a regulated industry with clear guidelines, others enforce strict advertising bans. Understanding how gambling advertising works across different...

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Mukesh Sharma added blog Games
2025-12-10 09:43:32 -

Geo-Targeting Frameworks That Improve ROAS in Gambling Advertising
Here's something most advertisers miss: a sportsbook campaign running across three states can see ROAS differences of up to 400% between locations, even when the creative and offer remain identical. The variable isn't your ad quality or budget allocation. It's geography working against you because your targeting framework treats Denver the same as Detroit. The reality of Gambling...

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Mukesh Sharma added blog Games
2025-08-20 10:11:56 -

The Role of Retargeting Campaigns in Gambling Promotions
Why Retargeting Matters More Than Ever In the fast-changing digital world, gambling promotions face an unusual challenge. People might see a gambling ad, click it, browse around, and then simply leave without taking action. For most advertisers, this looks like a lost opportunity. But smart marketers know that this is just the beginning. That’s where retargeting campaigns step in —...

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