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James Williams Ajouter une nouvelle offre d'emploi Networking
2025-09-25 12:44:52 -

Double Seven Cola: A Case Study in Government-Backed Branding
Double Seven Cola remains a fascinating example of state-backed branding during India’s Cola Revolution. Introduced after Coca-Cola’s exit in 1977, the cola highlighted how government intervention, marketing strategy, and national pride can combine to create a unique consumer product. Government Initiative and Market GapThe exit of Coca-Cola created a market gap that the Indian...

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James Williams Ajouter une nouvelle offre d'emploi Networking
2025-09-23 09:36:03 -

The Cola That Never Was: Double Seven's Impact on India's Beverage Market
In 1977, India saw a unique attempt to create a homegrown cola with the launch of Double Seven, a government-backed brand. This initiative was a significant part of India’s Cola Revolution, aimed at reducing reliance on multinational corporations and promoting indigenous alternatives. Coca-Cola’s exit created a market gap, providing an opportunity for the government to introduce a...

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