Netflix has joined forces with Mattel Television to develop a brand-new CG animated adventure series titled "He-Man and the Masters of the Universe," designed to captivate today's young audiences and families worldwide.

This fresh interpretation will breathe new life into the beloved Masters of the Universe mythology, featuring reimagined storylines and a modern perspective on the legendary characters that have captivated fans for decades.

The partnership represents the second major project between the streaming giant and Mattel Television, following their previously announced collaboration on "Masters of the Universe: Revelation," a 2D anime series helmed by Kevin Smith.

The narrative centers on Eternia, where a young prince who has lost his way uncovers the mystical powers of Grayskull, transforming himself into He-Man, the ultimate champion of the universe. The timeless conflict between He-Man and the malevolent Skeletor escalates to unprecedented levels as both sides assemble powerful new alliances. A fresh wave of champions emerges to battle for the destiny of all existence, leading to the ultimate question: who will claim the title of Master of the Universe?

Mattel Television is spearheading production, with executive producers Adam Bonnett (known for "Descendants"), Christopher Keenan (credited on "Justice League" and "Batman Beyond"), and Rob David (who worked on "Masters of the Universe: Revelation" and "Teenage Mutant Ninja Turtles"). Rob David also developed the series for television.

Emmy Award-winning producer and designer Jeff Matsuda ("The Batman," "TMNT") and Susan Corbin ("Voltron") are attached as producers for the project.

Bryan Q. Miller, whose credits include "Arrow," "Smallville," and "Sleepy Hollow," has been brought on board as story editor.

Animation production duties are being handled by House of Cool and CGCG, the studios behind "Trollhunters."

Fred Soulie, Senior Vice President of Content Distribution and Business Development at Mattel, expressed enthusiasm about the project: "Masters of the Universe stands as one of the world's most recognizable franchises, boasting three decades of history and devoted followers. Everyone at Mattel is thrilled to bring He-Man's universe to contemporary audiences and, in partnership with Netflix's skilled team, to refresh these classic heroes in ways that connect with modern kids and families while honoring the nostalgia of longtime fans."

Mattel's comprehensive revival of the Masters of the Universe property extends beyond television, encompassing a DC Comics series (currently available), modernized versions of the 1980s toy line (scheduled for retail release in fall 2020), and a theatrical film in development.

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