IMARC Group has recently released a new research study titled “South Korea Online Gambling Market Report by Game Type (Sports Betting, Casino, and Others), Device (Desktop, Mobile, and Others), and Region 2025-2033”, offers a detailed analysis of the market drivers, segmentation, growth opportunities, trends and competitive landscape to understand the current and future market scenarios.

South Korea Online Gambling Market Overview

The South Korea online gambling market size was valued at 4500 million USD in 2024 and is projected to grow at a CAGR of 7.75% during the forecast period from 2025 to 2033. Market growth is driven by factors such as increasing internet penetration, widespread smartphone adoption, technological advancements including VR and AR integrations, regulatory changes favoring legalization, and aggressive marketing by operators. These elements enhance user experience and broaden market accessibility.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

South Korea Online Gambling Market Key Takeaways

• Current Market Size: 4500 million USD (2024)
• CAGR: 7.75%
• Forecast Period: 2025-2033
• The rise in smartphone usage and internet connectivity has significantly widened the user base for online gambling.
• Technological innovations such as virtual reality, augmented reality, and live dealer games are enhancing player engagement.
• Regulatory changes towards legalization have increased market transparency and attracted reputable operators.
• Online gambling platforms offer diverse gaming options including sports betting, casino games, and emerging esports wagering.
• The COVID-19 pandemic accelerated the adoption of online gambling through lockdowns and social distancing measures.
• Aggressive digital marketing and promotions by gambling operators have effectively expanded market reach.

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Market Growth Factors

The South Korea online gambling market benefits strongly from the increasing internet penetration coupled with widespread smartphone adoption and improved connectivity. These infrastructural enhancements have broadened the accessibility of online gambling, making it convenient for users to play from home or mobile devices. The 7.75% CAGR anticipated during 2025-2033 reflects the accelerated uptake fueled by the convenience factor and the expansion of the user base. Various technological advancements including the integration of virtual reality (VR), augmented reality (AR), and live dealer games enrich the user experience by offering immersive gameplay and interactive features, further attracting new players and retaining existing ones.

Regulatory evolution plays a pressing role in market expansion. The report highlights that regulatory changes and the legalization of online gambling in various jurisdictions of South Korea have created safer, transparent environments. These regulatory frameworks increase consumer confidence and draw reputable operators into the market, promoting overall growth. The legalization trends enable better marketing opportunities and encourage investment, strengthening the ecosystem around online gambling.

Marketing initiatives are significant growth catalysts as well. Online gambling operators invest heavily in digital marketing and advertising, leveraging social media platforms and targeted campaigns to reach diverse audiences. Promotions, bonuses, and loyalty programs are actively used to incentivize participation and retain users. Additionally, the COVID-19 pandemic caused a behavioral shift favoring online activities, including gambling. Lockdowns and social distancing accelerated digital adoption, with lasting impacts on the market as users continue embracing the flexibility and entertainment offered by online gambling platforms.

Market Segmentation

Game Type Insights:

• Sports Betting
• Football
• Horse Racing
• E-Sports
• Others
• Casino
• Live Casino
• Baccarat
• Blackjack
• Poker
• Slots
• Others
• Others

Device Insights:

• Desktop
• Mobile
• Others

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Regional Insights

The dominant region identified in the report is the Seoul Capital Area, alongside other significant markets such as Yeongam (Southeastern Region), Honam (Southwestern Region), Hoseo (Central Region), and Others. Specific market share and CAGR statistics are not provided in the source. The Seoul Capital Area serves as a key hub for online gambling activities, benefiting from high internet penetration and technological infrastructure that support market expansion.

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