Market Overview

The Europe two-wheeler market size was valued at USD 23.4 Billion in 2024 and is forecast to reach USD 42.0 Billion by 2033, growing at a CAGR of 6.4% during the period 2025-2033. Driven by urbanization, government initiatives, and technological advancements, electric versions gain traction to reduce emissions and ease urban congestion. The UK ranks third globally in environmental sustainability, enhancing the green transport shift. European two-wheeler market is pivoting towards eco-friendly mobility solutions with rising shared mobility and tourism.

Study Assumption Years

• Base Year: 2024
• Historical Year/Period: 2019-2024
• Forecast Year/Period: 2025-2033

Europe Two-Wheeler Market Key Takeaways

• The market size in 2024 was USD 23.4 Billion with an expected CAGR of 6.4% from 2025 to 2033.
• France dominates the market due to strong government initiatives, cycling infrastructure, and eco-friendly tourism.
• Electric two-wheelers benefit from subsidies and tax incentives promoting adoption amidst urban congestion.
• Motorcycles represent the largest vehicle type segment driven by flexibility and adaptability for commuting and sport.
• Gasoline-powered two-wheelers lead motor type segments due to affordability, performance, and established refueling infrastructure.
• Key market players invest in battery technology, charging infrastructure, and connected features boosting the electric segment.

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Market Growth Factors

The growth of the European two-wheeler market has been accelerated by high urbanization rates, environmental issues and road congestion. Electric two-wheelers offer a low emission alternative. Electric two-wheelers cause less traffic than other private vehicles on roads. Governments incentivize emobility when they subsidize, give tax benefits, and dedicate infrastructure so that net-zero greenhouse gas emissions transition by 2050.

Batteries develop in function, range increases in scale, smart connectivity improves through design, all combine to make electric two-wheelers more appealing, with major investment into new infrastructure in cities across Europe. The market is also being increased by the growth of shared mobility services like e-scooter and e-bike rentals, which provide low-cost, on-demand urban transport and last-mile solutions while reducing pollution.

Government initiatives to support this demand include being the world's third most environmentally sustainable country (in the UK), low emission zones and congestion charges. Rising fuel prices have increased the move towards two-wheelers as an environmentally sustainable option. Two-wheeler tourism is also supported by benefits from European networks of cycle routes and green transport programs due to the preference for low-carbon transportation.

Market Segmentation

By Vehicle Type:

• Scooter/Moped: Popular for urban commuting with compact design and easy navigation.
• Motorcycle: Leading segment, favored for flexibility, speed, endurance, suitable for commuting and sports activities with registrations in major markets reaching 610,757 units in H1 2024, up 1.7% from 2023.
• Sport/Supersport
• Enduro
• Chopper
• Classic
• Commuter
• Others

By Fuel Type:

• Gasoline: Dominates due to low price, high availability, strong refueling infrastructure, versatility for urban and rural use.
• Electric: Increasing adoption driven by government incentives and environmental policies.

By Engine Capacity:

• Up to 125 cc: Lightweight, fuel-efficient urban commuter segment popular among first-time riders and eco-conscious consumers.
• 126-250 cc: Balanced performance and cost suitable for suburban commutes and occasional longer rides.
• 251-500 cc: Versatile segment for experienced riders combining power and maneuverability.
• Above 500 cc: High-performance motorcycles with advanced suspension and safety, targeted at speed and comfort enthusiasts.

By Transmission:

• Manual Transmission: Preferred for control and performance, dominant in sports and touring categories.
• Automatic Transmission: Popular among city commuters for ease of use and low maintenance, gaining traction with rise of electric two-wheelers.

Regional Insights

France is the dominant market in Europe, driven by over 68 million population with increasing urbanization fueling demand. Urban centers like Paris and Lyon favor scooters and commuter motorcycles for their affordability and road adaptability. Government incentives bolster sustainable mobility, especially electric two-wheelers, although gasoline variants remain preferred for performance and cost. France's established motorcycling culture and dealer network ensure its leadership in the two-wheeler market.

Recent Developments & News

In November 2024, Honda unveiled its 25YM European lineup including two electric concepts, EV Fun and EV Urban, emphasizing electrification with new torque-boosting tech and EURO5+ compliant models. Kawasaki introduced the retro-styled W230 for Germany in June 2024, blending classic design with modern features. Piaggio Group presented new models at EICMA 2024, reaffirming its leadership with 559,500 vehicles sold in 2023. Energica Motor Company partnered with Electra Vehicles in May 2024 to implement AI-based battery management enhancing electric two-wheeler performance.

Key Players

• BMW AG
• Energica Motor Company S.p.A.
• Harley-Davidson, Inc
• Honda Motor Co., Ltd
• Kawasaki Heavy Industries, Ltd.
• KWANG YANG MOTOR CO., LTD. (KYMCO)
• Piaggio & C. SpA
• PIERER Mobility AG (KTM, Husqvarna, GasGas)
• Sanyang Motor Co., Ltd. (SYM)
• Triumph Motorcycles Ltd.
• Yamaha Motor Co., Ltd.
• Zero Motorcycles, Inc.

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