Market Overview

The Europe online gambling market size reached USD 43.0 Billion in 2024 and is expected to grow to USD 76.7 Billion by 2033, at a CAGR of 6.3% during 2025-2033. Growth is driven by increasing demand for convenient gambling options, easy accessibility compared to traditional gambling, and the rising popularity of live casinos with real-time gaming experiences. Mobile devices generated 58% of online gambling revenue in 2024, reflecting the sector's mobile-driven expansion.

Study Assumption Years

• Base Year: 2024
• Historical Years: 2019-2024
• Forecast Period: 2025-2033

Europe Online Gambling Market Key Takeaways

• Current Market Size: USD 43.0 Billion in 2024
• CAGR: 6.3% during 2025-2033
• Forecast Period: 2025-2033
• The rising adoption of smartphones and advanced internet facilities stimulate market growth.
• The United Kingdom holds the largest market share, driven by its innovative gambling industry.
• Mobile gambling, live dealer games, esports betting, and cryptocurrency integration are key market trends.
• Regulatory frameworks offer a clear legal environment fostering market expansion.
• Challenges include fragmented regulatory landscape and compliance costs.

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Market Growth Factors

Urbanization in Europe also acts as one of the main growth drivers of the self storage industry. European urbanization rates are some of the highest in the world, with an expected rate of around 83.7% in 2050. This results in increased demand for self storage from residents living in smaller homes. This is particularly obvious in the United Kingdom, Germany and France. More people move into cities for work and education near cities, so more people need external storage units to store their possessions because they live in smaller areas, such as apartments.

E-commerce strongly drives Europe self storage growth since online retailers and e-commerce businesses seek low-cost storage solutions. They do so to manage growing inventories. More online shopping results in more products, material need, and operational need, which makes flexible and convenient storage solutions more in demand. According to Statista, retail e-commerce sales in Europe are projected for reaching $902.3 billion between 2022 and 2027, at a CAGR of 9.3%. The highest e-commerce penetration rate is within the United Kingdom at 97.25%. This has created demand for self-storage spaces.

Changes in residential patterns including downsizing, flexible living arrangements, and changes in the gig economy have led to increased demand for self-storage, particularly young people who move frequently and require additional storage space. New technology has been implemented throughout the self-storage industry. Self-storage operators are using smart technologies to make their business operations more user-friendly, such as biometric unit access, around-the-clock video surveillance, mobile applications to manage units, and robotic unit retrieval systems. 41.17% of large enterprises in the EU adopted AI technologies in 2024.

Market Segmentation

By Game Type:

• Sports Betting: Includes football, horse racing, e-sports, and others. Sports betting is the largest segment, driven by Europe 9s deep-rooted sports culture and the convenience of online platforms.
• Casino: Comprises live casino, baccarat, blackjack, poker, slots, and others. Live dealer games bridge online and land-based experiences, enhancing engagement.
• Others: Other gaming types accounted for but specifics not detailed.

By Device:

• Desktop: Holds the largest market share, preferred for complex games and immersive experiences such as online poker and live dealer casinos.
• Mobile: Growing segment driven by smartphone penetration and mobile internet accessibility.
• Others: Additional device types used for online gambling.

Regional Insights

The United Kingdom is the dominant market in Europe for online gambling. It boasts a well-established regulatory framework offering security and transparency, fostering consumer confidence. The country combines a strong sports betting culture with high internet penetration, ensuring widespread accessibility and market leadership.

Recent Developments & News

• July 2025: Germany's Spielbanken Bayern launched new online live casino solutions with Stakelogic, marking a significant advancement in Germany's iGaming market with Automatic Roulettes going live on 28 May 2025.
• May 2024: Live88 launched a new i-gaming platform supplying premium casino titles with customizable tables.
• May 2024: BF Group introduced an upgraded platform tailored for sports betting and casino operations.
• April 2024: Kaizen Gaming partnered with BVGroup to launch its Betano Brand in the UK, expanding market reach.

Key Players

• Betsson AB
• 888 Holdings PLC
• The Stars Group Inc.
• Entain PLC
• Caesars Entertainment, Inc.
• William Hill PLC
• Bet365 Group Ltd.
• Paddy Power Betfair PLC
• Ladbrokes Coral Group PLC

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About Us

IMARC Group is a global management consulting firm that helps the world 9s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.