Bernard Telsey: Navigating the Evolving Landscape of Casting in the Digital Age

In an era where social media platforms continuously produce global stars, veteran casting director Bernard Telsey believes his profession has become more essential than ever. "It's like having to be a detective," Telsey explains, describing how casting now involves exploring talent across geographical boundaries, from Spain to California.

Telsey's impressive career spans theater, film, and television, with recent credits including the film adaptations of "Kiss of the Spider Woman" and "Wicked." His influence in the entertainment industry was recently acknowledged at the Hamptons Film Festival, where he received the inaugural Achievement in Casting Award.

The search for perfect casting matches has evolved significantly. For "Kiss of the Spider Woman," Telsey's team discovered Tonatiuh for the role of Luis Molina after an extensive search across Latin American countries. Similarly, for "Wicked," they considered young women with vocal talents from diverse backgrounds, including Juilliard graduates and "America's Got Talent" contestants.

Since founding his casting company in 1988, Telsey has been instrumental in shaping iconic productions. His Broadway credits include groundbreaking shows like "Rent," "Hairspray," and "Hamilton," alongside numerous off-Broadway and regional theater productions throughout the United States.

Despite the entertainment industry facing significant challenges—Broadway's COVID shutdown and the dual WGA and SAG-AFTRA strikes in 2023—Telsey observes positive signs of recovery. "It does feel like it's back. Most important, the audience is back," he notes about Broadway, though he acknowledges that post-strike, "there's less work" in television and film production.

The modern casting landscape presents varied demands. Sometimes Telsey's company is tasked with securing A-list stars to drive Broadway ticket sales, while other projects specifically seek fresh faces or overlooked talents. "People are open to the brand new person," Telsey observes, noting a growing interest in discovering performers who "haven't had their own show but has only been a supporting player."

Social media platforms have transformed the casting process, becoming valuable resources for talent discovery. "We find people on Instagram all the time," Telsey reveals, though he clarifies this doesn't mean sacrificing quality or training—it's "just another layer" in the casting process. He maintains that for certain productions, traditional casting approaches remain essential: "When I'm doing Romeo and Juliet for a major regional theater company, I'm not going to look at TikTok. It's still a craft."

The casting profession recently gained significant recognition with the Academy of Motion Picture Arts and Sciences announcing the addition of a casting award at the Oscars starting next year. Telsey welcomes this development, noting that "the Emmys have been doing it for more than a decade" and expressing that "any recognition is exciting" for the casting community.

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