According to the UnivDatos, growing disposable income, rising tourism and pilgrimage activities, increasing urbanization, expanding e-commerce penetration, strong cultural affinity for fragrances, product innovation and premiumization, growth in hospitality and retail sectors, rising youth and millennial spending, seasonal and festive demand surges, increasing availability of international brands drive the Saudi Arabia Home Fragrances market. As per their “Saudi Arabia Home Fragrances Market” report, the market was valued at USD 94.21 Million in 2024, growing at a CAGR of about 7.38% during the forecast period from 2025 - 2033 to reach USD Million by 2033. 

In the Saudi Arabia home fragrances market, heritage-rich brands mixed with innovative brands, which are keeping up with the changing trends of consumer preferences, are what drive the market. The major players have a lead, as they sell products both old-fashioned oud and bakhoor and modern scented candles and diffusers. These companies are taking advantage of the high brand loyalty, wide retail channels, and the ever-increasing online channels to take market share. Their existence traces the history of the Kingdom, incorporating tradition and innovation into its fragrance market.

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1.      Arabian Oud

Established in 1982, with more than 3700 employees, 1200 branches, and more than 400 unique Oriental and Western luxurious fragrances, Arabian Oud is the largest fragrance manufacturer and retailer around the world specializing in incense, oriental perfumes, and oil perfumes.

Being the Scent of Luxury, Arabian Oud is a prominent and trusted name with over 40 years of expertise in the production of authentic scents. Winning first place in the Middle East, and Africa, and the 11th globally as classified by Euromonitor in 2013, and ranked as one of the strongest hundred brands in Saudi Arabia in 2013.

The company manages a retail chain of 1200 stores worldwide selling over 400 luxurious and unique fragrances. Arabian Oud has more than 3,700 employees serving customers across over 150 cities and 37 countries worldwide, from London to Paris and all across the Middle East with a dedication to quality and perfection in the art of perfumery.

2.      Abdul Samad Al Qurashi

Abdul Samad Al Qurashi is one of the finest producers of Arabian Perfumes, Aoud, and Amber. Started in 1852 by Abdul Samad Al Qurashi, it has become one of the best perfume producers in the world. The company is headquartered in Makkah, Kingdom of Saudi Arabia.

3.      Rezaroma

Rezaroma delivers on-demand fragrance solutions for both businesses and consumers, managing fragrance creation, diffuser installation, and ongoing service on a flexible month-to-month basis without compromise. Through a single, easy-to-use platform, clients gain access to world-renowned scent creators, supported by a network of fragrance professionals operating across the Middle East and beyond.

As a leader in scent marketing in the region, Rezaroma provides everything from signature scents crafted by trusted international perfumers to targeted solutions for eliminating unwanted odors. Whether offering standard fragrances or tailor-made perfumes, the company serves a wide spectrum of businesses across the Middle East, regardless of size or sector.

4.      Al Dakheel Oud Company

Al Dakheel Oud Company is proud of its long history in the oud and perfume industry, which has extended for more than 38 years, as the journey began in the year 1404 AH - 1984 AD . The beginning and establishment was at the hands of the brothers Khaled and Ahmed, sons of Sheikh Fahad Al Dakheel, through a single showroom in one of the most important commercial markets in the center of the capital, Riyadh - Deira Market. From there, the launch was towards the passion for excellence, the ambition of creativity and the insistence on success, after the grace of God. The goals were focused on improving work and customer satisfaction, as the company creates the finest types of oud and perfumes, which vary between authentic scents that emanate from our antiquity, and modern scents that compete.

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5.      Dokhoon National Trading Company

Dokhoon Company, based in Saudi Arabia, is one of the most prominent companies specializing in the production of authentic Arabian perfumes. Founded with the goal of reviving the heritage of traditional oriental perfumes for which the region is famous, its products are manufactured using the finest natural ingredients. Dokhoon specializes in the production of perfumes, incense, and oud, in addition to fragrant oud oils that reflect authenticity and luxury.

Dokhoon pays great attention to the quality of its products and manufacturing methods, relying on expert perfumers to ensure the best possible experience for its customers. Raw materials are carefully selected to ensure the oud and amber are sourced from their original sources and are of the highest purity and quality. Additionally, the company uses modern distillation techniques to preserve the properties of traditional perfumes and present them in a manner befitting its luxurious clientele.