A brand clear identity is more important than ever. What's the core value proposition of each brand through each creative director? That has to take center stage in ways it has in the past, over design and creative vision. thinks of fashion brands as entertainment companies, he told at the Executive Summit. This now holds truer than ever, Annie, senior trends editor for pop culture and media at trends intelligence Stylus, who believes brands have evolved into broadcasters and entertainment providers.

Golden Goose Creative directors are also navigating a shift in positioning as the star designer era comes to an end. Many brands came to feel overly dependent on individual designers, prompting the pendulum to swing the other way: the house now comes first. Recent appointments and customer demand also show that the product remains king. You can be a great marketer, but at the end of the rainbow, there has to be a great product, deputy. What's important for designers is to be able to create a product with outstanding quality and meaningful design.

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label also opted for a salon style show. As the show began, the designer made his way onto the runway: We are growing, and I'd like to thank all of you for, he, revealing that we were sitting in shiny new office space. As ever, the collection was inspired by love of fishing, with angling boots and utilitarian fishing vests. The designer accessorized models as they hit the runway, while explaining the fabrication and inspiration of each look. Since his debut for FW25, has continued to show in Milan, while growing his stockists by 30 and entering new markets including Spain, and the.

is in far better social and financial standing than she was last season. After spending Season 3 dealing with the consequences of her late father's criminality, a strategic marriage to allowed to claw her way back to the top. thinks of fashion brands as entertainment companies, he told at the Executive Summit. This now holds truer than ever, Annie, senior trends editor for pop culture and media at trends intelligence Stylus, who believes brands have evolved into broadcasters and entertainment providers.

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I saw the traction of what that could do. More affiliate platforms are now positioning themselves as the place to turn into mini retailers, where they can get more people to buy their recommendations without relying on to facilitate the purchase. Although spring inventive handbag and shoe trends typically cause more of a stir, are arguably one of the best parts of the season. After months of bundling beneath more layers than we can count, adding a lightweight and importantly not overpowering topper to your look is a welcome reprieve, and a fresh opportunity to up your style.

fashion brands are using food as sensory marketing people can relate to and to create shareable moments at brand events. That strategy was on full display at summer pop up in, where a beach club collaboration serving ice creams quickly flooded social feeds. From An Day campaign, staged as a picnic, with close ups of soft boiled eggs, toast and fruitcake styled alongside brooches, bags and shoes, to Spring 2025 campaign, which brought chef and fashion insiders together around a white tablecloth dinner.