The landscape of the security software market is shifting rapidly, according to recent insights from Gartner released for 2020.

Why the delay in clarity?

To sum it up: The leading five companies in this field have significantly diminished their market share compared to four years ago. Interestingly, Microsoft’s presence is not cited as a contributing factor.

I mention Microsoft because its entry into the security space was widely anticipated to challenge long-standing leaders, a belief echoed five years back. Offering free tools such as Security Essentials, Microsoft’s approach to engaging with established partners has stirred controversy. However, it remains crucial for the company to safeguard its Windows users against threats.

The main reason for the decline of these top companies is the surge of competition from new entrants. Back in 2006, Symantec, McAfee, Trend Micro, IBM, and CA collectively held 60% of the market share, valued at approximately $16.5 billion. By last year, that share had slipped to 44%, as reported by Gartner.

"The information security market is constantly consolidating," stated Ruggero Contu, a principal research analyst at Gartner. "Despite numerous mergers and acquisitions, the market remains fragmented. The influx of start-up companies brings innovative technologies that meet evolving user demands, often spurred by new cyber threats exploiting vulnerabilities in IT systems."

When viewed differently, new players, including Microsoft, now represent 56% of the security software market.

"The security sector continues to present strong growth prospects for both established firms and fresh startups," Contu remarked. "While users are increasingly leaning towards consolidated product suites from fewer suppliers, the rising complexity of product selections will persist as specialized standalone tools are acquired to tackle emerging threats that current leaders have yet to effectively manage."

Who comprises these other security vendors? Gartner does not specify, but it can be inferred that names like AVG, F-Secure, and Kaspersky may be included.

I pose this question: Has your choice of security software provider changed since 2006? Which companies are now in your toolkit? Feel free to share your thoughts in the comments.

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