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Mukesh Sharma added blog Games
2025-12-15 10:20:38 -

Why Sports Betting Promotion Requires GEO-Focused Strategies
Here's something most advertisers learn the hard way: a sports betting promotion that crushes it in New Jersey might get zero traction in Texas. Not because the creative is bad or the offer isn't compelling, but because the regulatory landscape, user behavior, and competitive dynamics shift dramatically from one state to another. The sports betting market in the US alone is projected...

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Smith Jones added blog Sports
2026-01-16 10:33:18 -

Launching Sports Betting Ads in the USA: A Practical Guide
If you've been running campaigns in the sports betting vertical for any amount of time, you've probably noticed something: the rules don't just change—they splinter. What works in New Jersey won't fly in Texas. A creative approved in Colorado might trigger instant rejection in California. And just when you think you've nailed compliance, a platform shifts its ad policy overnight. This is...

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