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Aniket Kulkarni added blog Other
2025-12-15 15:39:21 -

Capturing Hidden Intent Signals Through Dark Funnel Marketing
B2B marketers in 2025 must operate in an environment where buyer intent is rarely expressed openly. Decision-makers research quietly, evaluate peers, and consume content without leaving visible traces. Dark Funnel Marketing enables brands to capture hidden intent signals and influence buyers during the most critical yet unseen stages of the journey. Why Intent Is No Longer Obvious Buyers...

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Aniket Kulkarni added blog Other
2025-12-30 13:32:21 -

Using Intent Data to Identify High-Potential Leads
In B2B marketing, understanding which prospects are actively researching products or solutions is a game-changer. B2B Data, particularly intent data, allows companies to identify high-potential leads by analyzing their online behavior. By leveraging this information, businesses can engage prospects at the right time with relevant messaging, increasing the likelihood of conversion and optimizing...

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