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James Williams toegevoegd een audio Other
2025-09-15 11:00:21 -

Double Seven: A New Chapter in India’s Cola Story
The late 1970s marked a historic period in India’s beverage industry, known as India’s Cola Revolution. Coca-Cola’s exit from India created an opportunity for domestic brands to take center stage, and Double Seven emerged as a homegrown symbol of innovation and self-reliance. The story of India’s Cola Revolution showcased how policy changes could foster local enterprise...

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James Williams toegevoegd een audio Other
2025-10-03 13:24:44 -

From Coke to Double Seven The Cola Shift in India
In 1977, Coca-Cola exited India, leaving a major gap in the cola market. In response, the Indian government introduced Double Seven as a domestic alternative, marking a significant phase in India’s Cola Revolution. The beverage was designed to represent national pride, economic self-reliance, and India’s ability to produce a homegrown cola that could compete with global brands....

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