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Aniket Kulkarni added blog Other
2025-11-11 17:37:53 -

Aligning Sales and Marketing in B2B Performance Marketing for Measurable ROI
The most successful organizations understand that growth isn’t driven by marketing alone it’s the result of seamless collaboration between sales and marketing teams. In the world of B2B Performance Marketing, alignment between these two functions is essential for delivering measurable ROI. When marketing generates qualified leads and sales effectively converts them, the cycle...

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Aniket Kulkarni added blog Other
2025-11-12 19:05:09 -

Innovative Measurement Metrics to Track B2B Marketing ROI in 2025
In 2025, the landscape of B2B marketing has become more data-driven and performance-oriented than ever before. The ability to measure marketing effectiveness goes beyond tracking clicks and conversions; it’s about evaluating the full impact of every engagement across the buyer journey. Marketers today are leveraging advanced analytics, AI-driven dashboards, and predictive models to...

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