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Jack Smith added blog Networking
2025-10-13 11:24:35 -

Scaling B2B Performance Marketing Campaigns Without Losing ROI
Tracking and measuring campaign performance is crucial for B2B Performance Marketing success. Businesses need to understand which strategies are generating leads, driving conversions, and ultimately delivering ROI. Without accurate measurement, even well-executed campaigns may fail to demonstrate value or justify marketing spend. Measuring success ensures informed decision-making, continuous...

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Aniket Kulkarni added blog Other
2025-11-21 12:39:01 -

The Role of Sales and Marketing Alignment in Successful Account-Based Marketing
Account-Based Marketing plays a crucial role in transforming how B2B organizations approach growth, but one factor directly determines its success: the alignment of sales and marketing teams. For ABM to work effectively, both functions must operate as a unified powerhouse with shared objectives, synchronized messaging, and coordinated execution. Today, B2B companies adopting a strategic,...

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Aniket Kulkarni added blog Other
2025-12-12 12:09:07 -

Using First-Party Data to Power Smarter B2B Demand Generation
In today’s B2B marketing world, Smarter B2B Demand Generation is increasingly reliant on first-party data. Unlike third-party sources, first-party data comes directly from prospect and customer interactions, providing accurate insights into behavior, intent, and engagement. Leveraging this data allows marketers to design personalized campaigns, improve lead quality, and optimize marketing...

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