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Aniket Kulkarni added blog Other
2025-11-11 17:37:53 -

Aligning Sales and Marketing in B2B Performance Marketing for Measurable ROI
The most successful organizations understand that growth isn’t driven by marketing alone it’s the result of seamless collaboration between sales and marketing teams. In the world of B2B Performance Marketing, alignment between these two functions is essential for delivering measurable ROI. When marketing generates qualified leads and sales effectively converts them, the cycle...

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Aniket Kulkarni added blog Other
2025-11-10 13:41:22 -

Integrating Sales, Marketing, and Customer Success in a B2B Revenue Operations (RevOps) Framework
In today’s complex B2B landscape, aligning internal teams has become the cornerstone of achieving consistent revenue growth. Organizations can no longer rely on isolated departmental strategies to drive results. A unified B2B Revenue Operations (RevOps) Framework bridges this gap by integrating sales, marketing, and customer success into a single, cohesive structure. This integration...

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