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Aniket Kulkarni adicionou um novo artigo Outro
2025-11-21 12:39:01 -

The Role of Sales and Marketing Alignment in Successful Account-Based Marketing
Account-Based Marketing plays a crucial role in transforming how B2B organizations approach growth, but one factor directly determines its success: the alignment of sales and marketing teams. For ABM to work effectively, both functions must operate as a unified powerhouse with shared objectives, synchronized messaging, and coordinated execution. Today, B2B companies adopting a strategic,...

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Aniket Kulkarni adicionou um novo artigo Outro
2025-11-13 15:16:18 -

What is Account-Based Marketing (ABM)? A Smarter Way to Win High-Value B2B Clients
Modern B2B marketing is driven by personalization, precision, and performance. In an age where generic outreach rarely yields meaningful engagement, companies are adopting more focused strategies to connect with the right audience. That’s why Account-Based Marketing has become the centerpiece of many successful B2B strategies. Account-Based Marketing (ABM) is a strategic approach that...

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