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Aniket Kulkarni добавлена новая статья Другое
2025-12-26 15:06:11 -

Enhancing B2B Relationships Through Content-as-a-Conversation
The way B2B buyers interact with brands has shifted dramatically. Passive content no longer satisfies the modern prospect’s need for personalized, engaging experiences. Content-as-a-Conversation in B2B Engagement is transforming marketing strategies by creating two-way dialogues that strengthen relationships and improve lead quality. From Passive Content to Active Engagement...

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Aniket Kulkarni добавлена новая статья Другое
2025-12-30 16:00:24 -

How AI Is Transforming Lead Qualification and Segmentation Strategies in 2025
Lead qualification has become one of the most critical challenges for B2B marketers in 2025. With digital channels producing large volumes of data, identifying which prospects truly matter requires more than traditional scoring rules. AI Predictive Lead Scoring and Segmentation is transforming how businesses evaluate leads by combining behavioral insights, intent signals, and predictive...

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