Paid Sports Betting Advertising: What Works in 2026

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2026-01-29 11:14:38 -

If you've been running paid campaigns in the betting vertical for any length of time, you've probably noticed something frustrating: clicks are getting more expensive, audiences are harder to segment, and conversion rates don't always match the hype around "high-intent traffic." Even advertisers with solid budgets are seeing diminishing returns on platforms that worked fine just two years ago....

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