Star Wars: Episode II - Marketing Strategy Shift

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2026-01-28 00:56:25 -

In the realm of cinematic phenomena, the Star Wars saga stands as an unparalleled force in entertainment history. The upcoming Episode II has generated immense anticipation while taking a notably different approach to promotion than its predecessor. Following the mixed reception of "The Phantom Menace" despite its $923 million global haul, Lucasfilm has implemented significant strategic...

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