Why Your Outreach Needs a Surgical Edge

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2026-01-07 16:23:53 -

The Illusion of the Full Sales Funnel Most sales managers sleep well at night looking at a CRM filled with thousands of leads. They see a "full funnel" and assume that revenue is inevitable. But there is a massive difference between a database and a pipeline. A database is just a collection of strings and characters; a pipeline is a series of open doors. If your leads haven't been vetted by...

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