Geo-Targeting Frameworks That Improve ROAS in Gambling Advertising

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2025-12-10 09:43:32 -

Here's something most advertisers miss: a sportsbook campaign running across three states can see ROAS differences of up to 400% between locations, even when the creative and offer remain identical. The variable isn't your ad quality or budget allocation. It's geography working against you because your targeting framework treats Denver the same as Detroit. The reality of Gambling...

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