Lookalike Audience Quality Impacts ROI in Gambling Advertisements

adicionou um novo artigo Jogos

2025-12-08 10:47:02 -

Here's something most advertisers in the iGaming space won't tell you: they're losing money not because their creatives are weak, but because they're showing them to the wrong people. A recent industry analysis revealed that campaigns with poorly defined lookalike audiences see up to 67% higher customer acquisition costs compared to those built on quality seed data. That's not a minor...

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