How Stussy Built a Worldwide Network of Cultural Identity

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2025-07-18 08:48:10 -

From Subculture to Symbol: Stussy’s Unlikely Path Stussy’s beginnings in Laguna Beach during the early 1980s came without a marketing plan. Shawn Stussy simply tagged his last name onto surfboards and printed it on shirts. That hand-drawn logo became recognizable among surfers before reaching music and skate scenes. By the late 1980s, what began as a passion project turned into a...

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