The Role of Sales and Marketing Alignment in Successful...

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2025-11-21 12:39:01 -

The Role of Sales and Marketing Alignment in Successful Account-Based Marketing

Account-Based Marketing plays a crucial role in transforming how B2B organizations approach growth, but one factor directly determines its success: the alignment of sales and marketing teams. For ABM to work effectively, both functions must operate as a unified powerhouse with shared objectives, synchronized messaging, and coordinated execution. Today, B2B companies adopting a strategic,...

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