The Power of Peer Recommendations and Communities in Dark Funnel...

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2025-11-20 15:13:02 -

The Power of Peer Recommendations and Communities in Dark Funnel Marketing 2025

B2B buyers increasingly rely on peers, reviews, and community insights before engaging directly with brands. Dark Funnel Marketing emphasizes capturing these invisible buyer journeys to influence decisions that occur outside traditional sales and marketing channels. Understanding and leveraging peer influence is now critical for guiding prospects toward purchase decisions in 2025. The Role of...

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