What is Account-Based Marketing (ABM)? A Complete B2B Guide 2025

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2025-11-13 09:59:15 -

In today’s competitive B2B environment, companies are shifting from broad-based marketing strategies to more targeted and personalized approaches. One of the most effective methods leading this change is Account-Based Marketing (ABM). Account-Based Marketing helps organizations focus their marketing resources on specific high-value accounts rather than mass audiences. By aligning sales...

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