Reinventing BANT for Smarter B2B Demand Generation

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2025-10-16 08:18:08 -

The BANT framework, standing for Budget, Authority, Need, Timing, has long been a cornerstone of sales qualification. It provided a simple structure to identify high-potential leads. However, the modern B2B landscape has become more complex. Buyers conduct extensive research, interact with multiple channels, and expect personalized solutions before making decisions. Relying solely on...

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