The Hidden Cost of Over-Segmentation in GTM Strategies

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2025-10-09 08:40:12 -

Modern-day go-to-market (GTM) strategies thrive on precision. Organizations use advanced data analytics, intent signals, and machine learning–driven targeting to strike that “perfect” portion of the audience. But in chasing that precision, many businesses quietly step past an invisible boundary — and over-segment. On paper, over-segmentation looks optimal:...

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