Inside the Aromatherapy Value Chain: Sourcing to Shelf
Category expansion is unlocking new use cases in the Aromatherapy Market. As wellness becomes a lifestyle, aromatic routines stretch from morning energizers to evening wind-downs. The surge in holistic wellness reframes aromatherapy as a supportive practice alongside breathwork, yoga, and mindful breaks. This alignment widens addressable audiences and elevates giftability and...
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