From Coke to Double Seven The Cola Shift in India

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2025-10-03 13:24:44 -

In 1977, Coca-Cola exited India, leaving a major gap in the cola market. In response, the Indian government introduced Double Seven as a domestic alternative, marking a significant phase in India’s Cola Revolution. The beverage was designed to represent national pride, economic self-reliance, and India’s ability to produce a homegrown cola that could compete with global brands....

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