Lessons Learned: What Businesses Can Learn from Double Seven

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2025-10-01 12:23:18 -

The departure of Coca-Cola from India in 1977 created a transformative moment in the country’s soft drink market. The emergence of Double Seven was not just a product replacement; it represented a shift in how Indian consumers engaged with domestic brands. During India’s Cola Revolution, the market learned critical lessons about patriotism, consumer behavior, taste preferences, and...

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