How Double Seven Replaced Coca-Cola Across India

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2025-09-29 12:52:58 -

India’s Cola Revolution highlights a defining chapter in India’s consumer beverage industry. In 1977, Coca-Cola exited India due to regulatory pressures under the Foreign Exchange Regulation Act (FERA), creating a significant gap in the cola market. The government introduced Double Seven, a domestic cola brand, to fill this void. Beyond being a commercial product, Double Seven...

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