How Long Should an A/B Test Run Before You Make a Decision?

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adicionou um novo artigo Outro

2026-09-22 17:10:00 -

How Long Should an A/B Test Run Before You Make a Decision?

One of the most common A/B testing questions is how many days an experiment should run. There is no universal answer such as one week or two weeks because test duration depends on traffic, baseline conversion, expected effect size, statistical approach, and normal variation in user behavior. A test should run long enough to collect sufficient evidence and cover meaningful business cycles, but...

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