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How Much Should a Law Firm Spend on Digital Marketing?
  Somewhere between 2% and 20% of gross revenue, depending on which firm you're asking about. Not a satisfying answer, I know. But the range exists because the real question isn't "what's the number." It's "what is this money supposed to do." A firm coasting on decades of referrals is solving a different problem than a firm trying to break into a new city or a new practice area. Treat...
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