The Cola That Never Was: Double Seven's Impact on India's...

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2025-09-23 09:36:03 -

The Cola That Never Was: Double Seven's Impact on India's Beverage Market

In 1977, India saw a unique attempt to create a homegrown cola with the launch of Double Seven, a government-backed brand. This initiative was a significant part of India’s Cola Revolution, aimed at reducing reliance on multinational corporations and promoting indigenous alternatives. Coca-Cola’s exit created a market gap, providing an opportunity for the government to introduce a...

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