How Changing Consumer Behaviour Is Shaping Digital Marketing

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добавлена новая статья Другое

2026-09-10 14:00:22 -

How Changing Consumer Behaviour Is Shaping Digital Marketing

A customer may see a brand on Instagram, compare its website with competitors, check reviews on Google, watch a product video, and only then decide whether to buy. The journey is no longer straight, predictable, or limited to one platform. People move between search engines, social media, marketplaces, videos, websites, and recommendations before making a decision. For brands trying to keep...