10 Questions to Ask Before Hiring a Google Ads Agency Choosing the right Google Ads agency can significantly impact your advertising budget and business results. This guide covers 10 essential questions to ask before hiring an agency, including account management, pricing models, account ownership, conversion tracking, campaign strategy, optimisation, wasted-spend control, contracts, and the impact of AI-driven search. It also explains why businesses should retain ownership of their Google Ads account and focus on meaningful metrics such as conversions, cost per acquisition, and revenue rather than clicks and impressions. A useful checklist for Singapore businesses evaluating Google Ads agencies. https://mai-digital.sg/blog/questions-to-ask-before-hiring-a-google-ads-agency/