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Zoe Williams added blog Other
2026-08-18 08:47:38 -
The Rise of Micro-Influencers and Why Brands Love Them
Marketing has changed a lot in the last few years. I have seen brands move away from relying only on large celebrity accounts and start paying more attention to smaller creators. These creators are often called micro-influencers, and their value comes from having a focused audience rather than millions of followers. For brands operating in competitive markets, reaching the right people can be...
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