Double Seven: A New Chapter in India’s Cola Story

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2025-09-15 11:00:21 -

The late 1970s marked a historic period in India’s beverage industry, known as India’s Cola Revolution. Coca-Cola’s exit from India created an opportunity for domestic brands to take center stage, and Double Seven emerged as a homegrown symbol of innovation and self-reliance. The story of India’s Cola Revolution showcased how policy changes could foster local enterprise...

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