How B2B Companies Are Winning More Deals with Intent Signals

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2025-09-10 12:42:39 -

In today’s rapidly evolving B2B sales landscape, understanding prospect behavior and intent has become crucial for driving meaningful conversations and closing deals. Traditional lead scoring methods, which rely heavily on firmographics or static criteria like job title or company size, are no longer sufficient to identify high-value prospects or deliver personalized engagement. Modern...

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