The Hidden Box Detail Making Retail Customers Pick You Over the Competition
Here's a question. Two products are displayed on a shelf. Same price. Same size. Same thing on the inside. One is offered to a buyer, but he takes only one. Why? The majority of people would say its the brand name. Or the color. Or the logo. There's a minor factor at work, however. A detail that is so subtle that most brands would overlook it. And that little thing could be why your...
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