GTA VI: The Risks Behind the $1 Billion Bet

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2026-05-21 14:29:05 -

As the launch of Grand Theft Auto VI approaches, the games industry watches with a mixture of anticipation and unease. Rockstar Games and publisher Take-Two Interactive have reportedly poured well over $1 billion into development and marketing—a figure that makes GTA V's combined $250 million spend look modest. To justify that investment, GTA VI must achieve extraordinary early sales;...

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