Want to make sure your ads are seen by high-intent travelers? Travel push ads help. Learn what they are and how you can increase engagement through them. 

As competition in the travel industry grows, there is one dilemma faced by all advertisers. How to get the attention of the right people? 

Banner ads are being ignored, native ads hardly attract eyes, and popunder ads look annoying when not done right. So what's left to do?

Travel push ads are an option. They are delivered right on the webpage the user is on, don't take up much space, and are short enough in terms of text and image to catch the eye. 

Let's learn more about what they are and how they can be a game changer for travel advertisers. 

Understanding Travel Push Ads 

People often like to think of push ads as synonymous with push notifications. But that isn't exactly true. 

Push notifications are a general form of communication sent directly to your mobile phones. On the other hand, push ads are meant for promotions and are delivered to web pages instead. 

The only similarity is that push ads mimic the look and feel of push notifications. They carry:

• a headline 
• some descriptive text 
• a small banner image 
• a CTA (call-to-action) 

So we can say that push ads that represent the look and feel of push notifications within the travel industry are called travel push ads. 

For travel advertising, the headline should be engaging (and relevant) enough to capture attention. The text should be an extension of the headline and provide value, and the banner image should complement your text. 

The Benefits of Using Travel Push Ads 

If you're thinking what gives travel push ads an edge over all other ads, here's the deal: 

Better ad visibility 

Travel push ads are more noticeable because of their snappy nature. They appear with a popping motion and take up a higher place on the website, often at the top corners of the web page. These ads demand immediate attention and are tough to ignore, unlike travel banner ads. All this contributes to better ad visibility, where your ads are seen more and more. 

Calls for direct engagement

One of the major benefits of using travel push ads is that they get engagement. Viewers either click on the ad to view it or remove it from the webpage. This engagement gives them enough time to understand what the ad was about and the offer it presented. 

Good for targeted reach 

Just like all other formats, travel push ads are designed in a way that they reach relevant users. Most travel advertising platforms will allow you to target ads on the basis of demographics, location, device type, OS type, category, and interests. This adds to the engagement you will get on your ads. 

Immune to ad blockers 

A factor that makes these ad formats different from all others is that they are immune to ad blockers. Since they operate through permissions via the browser, they are generally not affected by third-party ad-blocking extensions. 

Used to re-engage existing users 

Travel push ads are widely used for re-engagement. For instance, when a user adds something to their cart without making any purchases, you can further target them with push ads. Show them exclusive deals, limited-time offers, and use scarcity to convert a potential lead quickly. 

How to Get The Most Out of Your Travel Push Ads

Here are a few things you can follow to get the most out of your travel push ads. 

Get to know your audience 

Before you create or target an ad, it's important to know who you are doing it for. 

For example, if you are a vacation rental business, learn what your audience cares about. Start with the basics like the demographics, location, and device type. You can then move forward with key interests and preferences like the amenities, problems, and offers. 

Personalize your messages 

Push ads are perceived better when you personalize them. This is where you put the knowledge you have about your audience to use. Tailor your messages to different groups of users based on their interests and past activity. 

For example, if someone has checked out your rental business before, you can hit them with an offer personalized just for them. A 'We saw you checking us out. Book your next vacation spot at 35% OFF' is good enough to attract attention. 

Make a compelling narrative 

You have to build a narrative and present your offer all in one ad. For travel advertisements, this would mean evoking feelings of adventure and wanderlust through the headline and describing the deal through descriptions that don't bore the user. Images are a good add-on, and CTA's make it clear what you want the viewer to do next. 

All of this should combine to form a narrative that not only entertains but also educates. 

Target correctly 

Creating ads is not enough until you target them correctly. You need to select demographics, location, interests, and device type in a way that aligns with your audience. This will make sure that your ads reach the right people effectively. 

So, if you want more bookings for your business, it's better to target people with a high travel intent. You can turn to their previous behaviour and past online activity to see who your audience could be and target accordingly. 

Keep on optimizing

Your ad campaigns don't end with the first launch. They need to be constantly optimized for improvement and updated as trends change. You begin by checking the performance of your current campaign and see if it has reached the desired goals. Mark out areas that can be improved, whether it's in terms of targeting, creatives, or something else.

You can also begin A/B testing with different variations of your ad, see which ones get the most engagement, and adjust your plan accordingly. 

Create Your Campaign & Get Results!

Conclusion 

In the highly competitive world of travel advertising, travel push ads stand out as the ultimate traffic generator. Their popping attracts attention, and if your ad creative and offer are good enough, then you might just get people to check it out. And just like any other ad, what truly matters here is how well you understand your audience and craft your messaging for them. Even though this ad format gives you little space to present yourself, building good narratives and using the right travel ads network is what keeps it going.  

Frequently Asked Questions (FAQs) 

What are travel push ads?

Ans: Travel push ads refer to push ads created for any travel business. They're similar to push notifications, but pop up on the web page with a headline, description, and an image. 

How does push advertising work?

Ans: Push advertising works by delivering push ads directly to the webpage in the form of notifications. It might or might not require permission from the viewers, depending on the travel ads network. 

What's the benefit of using travel push ads?

Ans: Travel push ads appear higher on the webpage, leading to more visibility, engagement, and targeted reach. They can easily bypass ad blockers and re-engage existing leads. 

How are travel push ads better than travel banner ads?

Ans: Travel push ads outperform banner ads because of their higher visibility, ability to surpass ad blockers, and call for engagement. 

How to create the best travel ads? 

Ans: The best travel ads always emotionally resonate with their audience and have a story to tell. They use ad copies and visuals that narrate what a travel experience with the business can look like.